In 2017, when Chad Wang was crowned the World Brewers Cup Champion in Budapest, Hungary, his performance took the world by storm. Audience said they've never seen this level of attention to detail and even commented that it's far from a "real world coffee shop experience". Then came the years after where many tried to imitate the customer service excellence demonstrated by Chad that year.

Fast forward 10 years into the future, Chad is the owner of a coffee brand VWI. He has incorporated customer service excellence and attention to detail from the competition stage into this daily work.

This session explores that journey from designing the famous 2017 WBRC routine to his success in the World of Coffee today. Get up-close & personal with one of the most prominent figures of the coffee industry that ends with an intimate Q&A session.

Chad Wang Sharing Session – Integrated Overview:

1. Chad Wang’s journey: from barista to competitor to founder of VWI

2.⁠ The design of the 2017 WBRC routine and key competition learnings

3. Translating championship standards into daily quality at VWI
– turning excellence into systems, workflows, and consistency

4. How competition mindset shaped VWI’s brand, products, and customer experience

5. Real-world café operations vs the competition stage
– speed, scale, staff training, customer expectations

6. ⁠Maintaining high quality in high-volume, real-life environments

7.⁠ ⁠Lessons from failure and adjustment
– competition mistakes, business missteps, and how iteration drives growth

8. ⁠Brand is not a logo, but daily decisions
– design, service, menu structure, and how customers “feel” quality

9. Building and nurturing a strong coffee team
– training mindset, sensory skills, shared standards, and culture

9. ⁠Asian specialty coffee market insights (Taiwan & Malaysia)
– evolving consumer behavior, experience-driven cafés, future opportunities

10. ⁠The future of specialty coffee and café experiences

11.⁠ ⁠Q&A and open discussion

date. 7.3.2026

time. 7-830pm

*1 - 1.5 hours session. Limited pax available.*